Identity and design for a Seattle based bar and restaurant. Look and feel was based on the idea of Southern churches and a Victorian vibe. Golden rays emanating from the logo shows the light of inspiration inviting everyone to join the crowd. The logo also gives the impression that the bar has been there all this while.
A custom font was created for the menus based on a found typeface from the 1800s that is not available digitally. The font is distressed naturally from an vintage type speciman book, with some tweaking to the letters to update it for modern times. Something old is made new again.
Please read my blog for more details about the creative process involving the WItness logo.