Identity and design for a bicycle shop specializing in cargo bikes and the biking lifestyle. A modern, clean look was utilized with a slight throwback to an earlier nostalgic era (influenced by European illustration from the 60s, where bicycles have a long history). Stickers were created to place on bikes to document it was sold or repaired at G&O Family Cyclery (usually place on the frame near the gears). Business cards, window sign, swag stickers. and shop poster announcements were also designed to brand the shop.