• Trix
  • Trix
  • Trix
  • Trix

Client General Mills

category: packaging

Trix

A theoretical redesign of General Mills' iconic Trix cereal. The emphasis on Trix being a snack instead of a breakfast item expands the demographic to teens and college students with it's quiet sugar rush humor. The overall design is "flat" with elements such as contests given a slight 3D touch to make the box stand out from the cluttered cereal aisle (along with the abuse of Photoshop filters).